At the core, Private Brands and TRu Brands pride themselves on being Australian Owned Certified businesses, established in two parts: TRu Brands in Western Australia in 2015 by Tony Urquhart and Damian Smith and Private Brands in 2016 in Sydney by Jason Kearney.
Private Brands and TRu Brands were forged on the back of a strong partnership in 2018 as they aligned goals and put the customer first in business operations.
We have continued to aim high with where we position our brands and optimise our sustainable impact made in the communities in which we operate.
Our sustainability vision has always been; design products which have a positive influence on the community.
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